Hellooo boys and girls, welcome back to The Personality Hire…your favorite email of the week.

I’m still on a high from the love that my last newsletter received. Naturally, it was all about beehiiv’s socials.

Today I’m breaking down one of my cardinal rules as a full stack social media girlie juggling 4 brand accounts, my own personal accounts (where I yap), and this newsletter (where I also yap).

Let’s get itttt:

BR’s Cardinal Rule #8: When in doubt, redistribute

When you have a ton of social content to manage, you’re gonna reuse and recycle the content that worked. The bangers.

Seems pretty obvious, but we could all use a reminder on this one. I definitely did not do a good job of redistributing social content during my first few months running brand accounts.

✨ Just say it again ✨

The reality is that when your social media accounts grow, all those new people didn’t see the really good content you made 3, 6, or 9 months ago. And who’s to say a lot of your followers even saw it??

You may be hyper aware of everything you post, but your audience def is not.

For that reason, you can just say stuff you’ve already said…but just a little differently.

Here’s an example of a relatable joke I’ve made from beehiiv’s Twitter multiple times:

These were all posted on a Sunday night with the same premise of “you’re procrastinating, time to write,” but I just said that in a few different ways.

Always good to continuously pump evergreen content! Hot girls work smarter💅

✨ Make it work for other platforms ✨

If we have good content, why only put it one place?

Sometimes, it’s as simple as taking a screenshot, and the content becomes a meme template of sorts…

Other times, it’s turning a Twitter thread into a LinkedIn or IG Carousel with a few more visuals, or even a video. There are countless ways to do this tbh, but you get it.

I just care about how many silly little jokes I can make and how many people will see them.

Kidding! but actually…

That’s it from me today! Can’t wait for all of us to grow into the hottest, slayest most confident most beautiful-brilliant-hilarious-radiant versions of ourselves.

Stay sexy and see you next time!

Xo,

Bella Rose